widgets

Today, more than ever, companies want to engage their audiences wherever possible in their digital lives. Now, e-mail, social media and mobile applications are all crucial components of a successful marketing and messaging strategy, but an often overlooked channel is the desktop application environment, which offers a rich medium for engaging customer interactions.

This is why one of Cyberkinetics’ services is interactive desktop or ‘widget’ development.

In computer software, a widget engine is a software service that is available to users for running and displaying applets on a graphical user interface, such as that of the desktop. Widgets deliver rich media, animations, updating information channels, community and utility-oriented features that keep users engaged in a long-term, direct and trusting relationship with a brand.